It Takes a Dream

What if the baby boom generation—who were recipients of JFK’s fitness program in schools of the ‘50s and ‘60s—could once again return walking to an everyday practice for ordinary Americans—young and old? How could that happen? Well, I’m pretty sure we won’t do it by lecturing on the subject. Similarly, Kennedy’s words in Sports Illustrated […]

In December of 1960, while still the President-Elect, JFK wrote an article for Sports Illustrated called “The Soft American.” In it he bemoaned the fact that American young people lagged far behind their European counterparts in physical fitness. Kennedy believed the “softness” of the nation’s youth portended greater consequences than the obvious health one. “The […]